I have grown tired off Apple's commercials with the two guys pretending to be computers. One is a young, attractive man, intended to lure us in to buying a Mac. Ooh. Yes, I suddenly want a Mac. The other man is older, wears glasses, and is dorky. He represents PC. Boo! BOO! I smashed my PC after seeing this clever commercial and went out to by a Mac. Unfortunately, none of the four stores I went to carry Macs.
What a clever marketing plan. Yes, it is very clever to compete in this manner. It is not at all the lamest form of advertising to attack the competition. It doesn't look at all desperate. And, the smartest thing in the world a company can do in its advertising, is to mention the name of the competition, oftentimes more than mentioning their own name. Yeah, that's what you should do in an ad. Attack the competition, mention their name a bunch of times, and then don't do anything to stock the most frequented stores with your brand. This way, when people who see the commercial run out to buy a Mac and can't find one in convenient stores, they will just stand there, staring at a bunch of machines put out by the competition that you mentioned a bunch of times. Yup, get them eager to buy computers, then out to the stores to just stand there and stare at your competition's machines. It would not even occur to these eager customers to buy a PC . . .
What a great ad for PC's--er, I mean Macs. Great ad.
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2 comments:
wow.
I would love to add a few comments. :P
Let me start out by saying; "DUUUUUUH". You know it really bugs me when Mac makes these lame attempts to discredit PCs by pointing out all the flaws in the mainstream bargain model box store computers that only the computer illiterate buy. Yes those computers suck, so comparing their Top Mac system to the bottom bargain surplus deal systems isnt going to be looking good for PC. However you take a well built system and the Mac all of a sudden would look like the abused mutt you see at the local dog pound.
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